Who We Are

Impactful Paths is a design agency dedicated to uplifting underrepresented organizations. We combine empathy with creativity, specializing in helping nonprofits and social groups create meaningful connections through effective design.

What We Do

We offer a range of services tailored to meet the unique needs of our clients:

Research & Insights

Understanding your audience is the foundation of effective design—especially when serving diverse or marginalized identities. Our research process blends qualitative interviews, surveys, and usability testing to reveal the lived experiences and unmet needs of your audience. These insights guide our creative direction, ensuring that every design decision supports accessibility, empathy, and real-world impact.

Experience Design

Our human-centered design process puts people before platforms. We co-create prototypes, interfaces, and experiences that reflect your community’s values and realities. By focusing on accessibility and emotional resonance, we craft designs that are intuitive, affirming, and inclusive—helping your audience feel both seen and supported.

Authenticity builds trust. We help you define your mission, voice, and visual identity so your brand connects deeply with those you serve. From logos to messaging, every element communicates your values of openness, integrity, and respect. The result is a brand that inspires confidence and loyalty—especially within sensitive and relationship-diverse communities.

Brand Development

Event Experience

At Impactful Paths, we understand that in-person events are vital for social engagement. We assist in the end-to-end design of events, from conceptualization to execution. By focusing on aesthetic elements, logistics, and participant experiences, we strive to create memorable events that promote interaction, inclusivity, and enjoyment, significantly boosting attendance and public presence.

Strategic Marketing

Effective marketing can amplify your organization's visibility and mission. We collaborate with you to develop tailored marketing strategies that utilize social media, email campaigns, and public outreach to engage your audience. By highlighting your unique strengths and initiatives, we help you communicate your value proposition clearly, ultimately driving higher attendance and participation in your programs.

Every organization that serves people deserves tools to protect both its mission and its members. We guide you in designing risk-aware frameworks that prioritize physical, emotional, and reputational safety. Together, we create clear protocols, inclusive communication standards, and thoughtful response plans that reinforce confidence among your staff, volunteers, and participants alike.

Risk Aware Design

Our Commitment to Accessibility

We believe that great design should be accessible to everyone. That’s why we offer a sliding scale pricing model based on your organization's revenue. For smaller clients, we’re proud to provide many services at no cost. Together, we can create impactful change.

Ready to Make an Impact?

We’d love to hear about your project and discuss how we can work together to create meaningful change. Fill out the form below, and let’s start the conversation!